Clive Christian Furniture Aligns Agency Collaborative to Drive New Vision
Peridot PR and White Good to drive global marketing and communications for British cabinetry icon, Clive Christian Furniture
Bolton, England (August 20, 2020) – Clive Christian Furniture, the iconic British bespoke cabinetry maker, has brought together two leading agencies as part of a new collaborative team to lead its global marketing and communications strategies. Under the leadership of new Clive Christian Furniture Owner and Chairman, David Dare, the company has named Peridot PR and White Good its agencies of record. The two agencies will collaborate to lead all marketing and communications efforts for the UK-based brand.
“Drawing upon the respective strengths of the Peridot and White Good agencies that specialize in the luxury and residential design market is key to driving the new vision of Clive Christian Furniture,” says Dare. “We searched for partners that share our passion for the industry, understand our customers and have a commitment to excel, and we have found that in White Good and Peridot PR. In this new virtual era of connecting and collaborating, we’re confident this team will be a critical partner as we move forward.””
White Good, a full-service MARCOM agency in the United States, specializing in the residential and commercial design and construction industry and Peridot PR, a London-based boutique agency specializing in luxury lifestyle brands, will drive global messaging for Clive Christian Furniture. Peridot PR and White Good will share media relations responsibilities. White Good will manage all activity in North America and Peridot PR will lead activations in the UK, Europe and Asia.
“Clive Christian Furniture is an iconic Great British Brand. To me they epitomize the meaning of a global luxury export, rooted in fine craftmanship and artistry and made in the UK by a highly skilled team. Clive Christian Furniture has come to define a lifestyle lived,” says Penny Sainsbury, Founding Director, Peridot PR. “I am proud to be representing Clive Christian Furniture and to be working alongside David and his team as they enter an exciting next phase of growth and development. The brand has been known to echo and set the desires of owners of the finest homes and with the new team in place it will continue to be a leader and influencer in its field globally.”
“We are thrilled to be part of this new collaborative team during such a pivotal time in this iconic brand’s history,” says Sherry Qualls, president, White Good. “Clive Christian revolutionized kitchen design and with David at the helm, they continue to evolve and anticipate the ever-changing design desires of their discerning clientele. It’s an exciting time and we look forward to sharing their new story.”
With more than four decades of British craftsmanship, Clive Christian Furniture is the epitome of luxury fitted furniture and cabinetry. The company is gearing up to share some of its most interesting projects and collaborations to date.
About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communication agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.
About Clive Christian Furniture
Influential, transformative, and iconic, Clive Christian Furniture has defined luxury statement kitchens for more than 40 years. A meticulous attention to detail, exquisite quality and cabinetry expertise is woven into all aspects of the creative design process, from elaborate hand sketches to sourcing of the world’s most exotic timber, leather, metals and glass, to intricate hand-tooling and finishing work. Today the Clive Christian style extends from the kitchen to every room in the home.
With its global headquarters and design studio in England and showrooms across the UK, Europe, Asia and North America, Clive Christian Furniturecontinues to redefine the interiors of luxury estates and residences worldwide. www.clivechristianfurniture.com
About Peridot PR
Peridot PR is a strategic brand building and communications agency. Imaginative advocates and champions of creative content, story-telling and smart media placements work with property, hospitality, interior design and lifestyle brands. www.peridotpr.com