OUr integrated faucet
filtration solution
KEN ROHL

During a recent visit to one of our distinguished customers, I was asked “When will ROHL hit another product home run?” A home run is achieved when all the bases are touched on the way to a score. A major product score therefore must touch several important bases i.e. Innovation – Value – Exceptional Design and today, home plate is being Environmentally and Socially Responsible. I believe ROHL has hit another home run with one of the greatest innovations in faucets since the introduction of the “Pull-Out Kitchen Faucet” with our Integrated Faucet Filtration Solution. Today’s consumers are more concerned about their health and the health of the environment. They have a greater sensitivity to drinking water quality, taste, and have a keen interest in anything we can do to eliminate toxic waste like reducing the consumption and disposal of plastic water bottles. Currently 60 million plastic water bottles per day find their way to our ocean waters and landfills.

At the showroom level we have an opportunity to tell the story of how a solution like Integrated Faucet Filtration can positively affect the environment and in times of strained household spending budgets, eliminate the need for ever again purchasing plastic water bottles. Show your customers the back panel of the ROHL Integrated Faucet Filtration brochure. It details the monetary and environmental benefits of eliminating plastic water bottles. Then introduce the solution which of course would be one of our Traditional or Modern dual lever kitchen, bar, or bath lavatory faucets. Incidentally, the installed cost of an integrated filter faucet is significantly less than the typical household currently spends annually on plastic water bottle purchases.

It may be a little early to qualify our integrated faucet filtration as an “official” home run given its recent introduction, but in 1983 who would have believed the Pull-Out would revolutionize kitchen faucet choices? After 26 years, the industry, particularly due to environmental issues, is ready for another paradigm shift. ROHL is committed to driving the paradigm shift. We are investing in placing 1,000 working displays in ROHL showrooms over the next 12 months. We have two marketing campaigns for the rest of 2009. Regionally, in Southern California, we are currently scheduling advertising of the Integrated Faucet Filtration on cable television. A national campaign in Kitchen & Bath Design News in October and a public relations effort is being launched this fall.

Additional new Integrated Faucet Filtration designs are under study, as well as a filtered shower solution. Water quality in many of our metropolitan areas either tastes terrible or is so heavily treated with chlorine that increasing numbers of informed citizens are looking for solutions to improve their health. We can be part of the solution. Develop your story about the advantages of an integrated filter faucet in both kitchen and bath. You can save your customers money while contributing to the health of their family. Touch all the benefit bases and take ownership in the industry’s next major league home run.