KEN ROHL

Every year I return from DPHA with notes from key note guest speakers. This year’s messages focused on the importance of revisiting the basics of “blocking and tackling.” Some of my favorites follow:

1. “Seduce customers with price points that provide maximum value.”

2. “Innovation plus value equal survival.”

3. “Next three years will revolutionize the decorative products industry.”

4. “Dare to be different with customers.”

5. “Hope and Change is a crappy strategy.”

6. “Who’s on the bus?” “What are their unique qualifications?” “What have they added?”

7. “The upcoming economy will require a change in habits.” “We must re-engage.”

8. “Refuse to look the same as your competitors.” “Refuse to put sub par products into the market.”

9. “Less is more.” “Focus on the few products that have the best ROI.”

10. “GOYA” Get off your backside!”

Additionally, Chip Conley revisited Abraham Maslow’s triangle outlining his theory of the “hierarchy of needs” which when attained in life or business achieves ones full potential, or self-actualization. At ROHL we’re dedicated to providing our customers with an amazing experience, ultimately providing the outstanding results all customers desire. We use a hierarchical diagram called the “Peak Experience Pyramid” to demonstrate the process.

Each level of our ROHL commitment builds on the previous promises with the intent to make each customer “feel really special, or have a delicious chocolate cake experience.”

As we go forward into the unknown of 2009 we believe by providing the best value in quality, innovative products, being socially responsible, offering the ultimate customer service experience, and selective distribution, we will be your best ROI supplier and together we will revolutionize the decorative product industry.

These are times that can bring us closer, testing our mutual potential. Together I’m confident we can make 2009 a fulfilling and peak experience.

Best wishes for the Holidays and a passionate New Year.