MARK ROHL

So many consumers today are interested in the clean sophisticated lines that are apparent in ROHL’s Modern Collection or Michael Berman Collection as well as the curvy, elegant lines of ROHL’s Perrin & Rowe or Country Collections. But not all consumers know that they can have both in their home. How do you help consumers understand that the downstairs powder room can be adorned in a “Country” feel with the Perrin & Rowe 3-Hole Traditional Widespread Lavatory Faucet with Lever Handles (U.3720L). While, in the bar area, the LS53L is used as the Bar Faucet, the perfect complement to the “Town” modern kitchen faucet, the LS57L.
Understanding what the client wants visually, combined with the client’s everyday needs is the first place to start. Showing a selection of products with this understanding will help narrow down the field. From here, you will be able to hone in on the appropriate styling and mix of the uptown sophistication with the more elaborate styling of urban chic.
Consumers want to understand how they can make their home unique to their own style. By using both town and country faucets and fixtures throughout the house, they are able to create that special look.