George Morlan Plumbing understands that the decorative plumbing and hardware business has come a long way since opening their first location in 1927. Today their role is not just to sell and service functional plumbing fixtures. Instead they are promoting “functional art.”
Dave Bloom, a 15 year veteran of the George Morlan team, has witnessed great changes in the product offerings, budgets and range of manufacturers in the past 10 years. “As recently as a decade ago a typical plumbing and fixture budget might have been $5,000. Today it’s not unusual to see the same type of projects with $50,000 decorative plumbing and fixture packages. Designers and custom builders are seeing beautiful products with outstanding functional benefits and are specifying them.” Dave knows that ROHL is one of the few companies that understand this need to satisfy art and functional requirements. “ROHL has the right products. They are, like artists, not trying to be everything. They focus on offering just beautiful faucetry that works.”
This respect for the “art” metaphor even extends to the George Morlan showroom. “Plumbing” artwork in the styles of Dali, Dale Chihuli glass and Andy Warhol have been commissioned specifically for the space. A bistro bar and lounge area creates a sort of “salon” for customers to relax and ponder selections and work through project drawings. “The ROHL products are a perfect complement to our showroom. We like to be different and ROHL products are as well.”