KEN ROHL

What will make the difference during a declining market, between those that shrink and perhaps disappear and those that gain market share and dominate specifier and consumer investments? INNOVATION!
Innovation is defined as the introduction of something new; a new idea, method, or style, something fresh, stimulating. At ROHL we are consumed with the opportunity to reinvent ourselves during this next cycle. FRESH is our new byword. At KBIS we introduced Antico Brass, Palladian, Triflow faucets and filters, Wave, Modern, Georgian and Verona new products, a new display concept for Modern products, and an even more selective distribution incentive. The Authorized Showroom Program. Booth S4070 was the action center for KBIS.
Through any kind of market, what are you doing to attract the high potential buyer? We all have choices – hunker down and hope to survive or invest, reach out, freshen up, add new product, upgrade sales talent and leadership, and basically revitalize yourself. What is the R.O.I. on non-brand wannabees? So they’re free! How long has it been since you’ve upgraded your selling and management skills? In a down market you have time to work on your skills, venture out of your showrooms to farm interior designer, architect and custom builder prospects.
Last, a word about Sustainability. Specifiers are increasingly sensitive to environmentally friendly products. Our Allia and Shaws “stainless” fireclay sinks are biodegradable. In a word they can be recycled. Stainless steel sinks are like plastic bottles; they are not biodegradable and are not eco-friendly to landfills. This year ROHL celebrates its 25th Anniversary serving the kitchen and bath industry. The ROHL boys are a quarter of a century old and excited about the next 25!