Every time I head to Europe I am excited by the prospect
of uncovering yet another design or product that will resonate
with the American market and particularly our customers.
Much of our success is the result of studying what products
of an earlier time can be adapted to the functional and
style wants of contemporary America. I’ve been inspired
as often by the decorating in a Paris apartment as a villa
by the sea or a mountain retreat in the Dolomites. Certainly
another bi-product of my travels has been the associations
and inspirations with and from people who truly represent
the heritage of their communities and have stories that
have evolved them into what they are today.
Our original Allia fireclay sink was inspired by a Euro-styled kitchen sink,
which for 40 years had functioned in a Paris apartment now belonging to the Le
Jemtel family. Amazing how far we’ve come with fireclay sinks. Similarly,
our Original Shaws sink and Perrin & Rowe kitchen faucet were first seen
in the painting of a Cotswold kitchen by Armon Gasperian, noted impressionistic
artist and personal friend. In the Piedmonte area of Italy from which our ROHL
Country, Cisal and Shower Collections emanate, the “bell shaped” escutcheons
are reproductions of bells made for churches. Pre-20th Century, Lago d’Orta
was the capitol of bell making for all of Europe. When building churches and
bell making fell by the wayside, the townsfolk didn’t leave, they reinvented
themselves into the “Village of Faucets.” To me this is the perfect
description of Old World Heritage. It is also the perfect description of what
ROHL products stand for – time honored tradition and the making of quality
products in authentic ways using the best materials available.
Old World Heritage is not a design trend. It is the provenance of ROHL. An investment
in ROHL fixtures is more than just an investment in a particular faucet or sink
- it is an investment in the preservation of craftsmanship and materials that
others simply choose not to offer. You owe it to your customers to make these
stories part of every ROHL product presentation.
|