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KEN ROHL |
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On a recent trip to Europe visiting Shaws, Perrin & Rowe™ and Allia I took the opportunity to explore some non-plumbing 18th and 19th century English, Irish and French mills still producing authentic reproductions of their ancestor’s wares. It is enchanting to see and be in the presence of an exquisite piece of Spode porcelain from Stoke-on-Trent, England and an Avoca wool throw woven in an Arklow, Ireland factory dating back to 1723. A special value is attached to owning something, which has a heritage and genuineness associated with the original, particularly if you’re lucky enough to step in the footprints of those that authored what still can be obtained 150 to 300 years later.
One of our primary goals at ROHL is to “bring the experience of authentic luxury” in bath and kitchen faucets and fixtures into your showrooms in the form of products with a heritage and the story behind the people, artisans and locations from which they are manufactured. 21st century consumers are not buying just our products and services. They are also buying the memories of “what has come before.” They wish to integrate into their homes pieces that are timeless or provide a sensual connection to something that not everyone can possess.
As a Showroom Sales Consultant operating in the 21st century you are obligated to embrace the story behind the ROHL products you display. Your customer wants to invest in authenticity and the genuine article. Our factories and the artisan families behind them have lived and worked in places like Darwen, Limoges and Wolverhampton since faucets and fixtures began being made in those regions. Make sure their story becomes part of the gift of knowledge and experience you share with your clients.
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Irvine, California 92618 
