Creating a showroom environment that invites both the consumer and specifier to make buying decisions easily is one of the key ingredients of a friendly showroom. This can be accomplished in the following ways:
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A positive first impression made by a receptionist or consultant to welcome and explain the showroom configuration
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A clean, well organized showroom layout that allows clients to easily find what they need
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Product displays merchandised to allow customers to understand the range of products and visualize them in a lifestyle setting
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A knowledgeable showroom staff to assist in the decision making process, which gives the client peace of mind and confidence in the establishment
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Literature, point of purchase signage, technical information, finish samples and specification sheets that allow the client to complete the decision making process
ROHL has developed the following marketing programs to create and maintain an authentic ROHL showroom:
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Display programs using handcrafted wood displays that capture the original design of ROHL products
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Lifestyle displays providing an authentic setting
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Storyboards explaining the origins of ROHL products
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Professional literature, specification sheets, technical binders and our website www.rohlhome.com
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Sales Consultant trainings to learn the authentic story behind ROHL products
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Local Sales Representatives to train your sales staff and provide maintenance and upgrades to your ROHL displays
Consumers and specifiers expect a pleasurable and informative buying experience. Please contact your local ROHL Sales Representative or ROHL direct so
we can assist you in making your showroom as friendly as possible.
Irvine, California 92618 
