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CHERYL CARPENTER |
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“At Westheimer Plumbing & Hardware, Sales Professionals are valued more highly than most everything else in our organization,” said Cheryl Carpenter, Vice President. “It’s our knowledgeable, insightful people who make the difference.” Carpenter emphasizes that training, training and more training is a must for any good Sales Professional, but especially in the complicated category of decorative plumbing. “Being able to consult, recommend the best options and truly know what is behind making the product is critical. Our builders, influencers and their customers count on us to know every detail. For us that’s the real deal. That’s authenticity,” said Carpenter.
Much like the products offered by ROHL, Carpenter’s philosophy is to work with the very best, investing in the relationships and developing a loyalty and trust that cannot be bought. Her approach mirrors the ROHL model. Authentic products, sold through expert showrooms with the know-how to service their customers are how ROHL has worked for close to 25 years. In addition to the two Westheimer Plumbing & Hardware Showrooms, Carpenter also runs a commercial division that focuses on luxury high rises and hospitality. “When Westheimer was approached about taking on the ROHL line, we found we had more in common than just the plumbing industry. Our values and commitment to excellence, at all levels, made us a great fit,” said Lou Rohl, Chief Operating Officer, ROHL.
Carpenter touts ROHL programs like the three day training at ROHL California headquarters as invaluable. Even her veteran Sales Professionals appreciate the opportunity for a refresher. She says that the Decorative Plumbing and Hardware Association Conference and the Kitchen and Bath Industry Show are also great venues for learning – seminars and the exhibit floors offer strong opportunities to support the information gathered at sales meetings and from company literature. She sends people to a variety of industry programs, but she also knows that it is their willingness to make the business a part of their DNA that makes her Sales Professionals so successful. “Our people love this business. They are constantly reading, out on job sites, scoping out new products. You can’t buy that kind of know-how. It is part of their souls and it’s that commitment that benefits ROHL and our customers everyday,” said Carpenter.
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Irvine, California 92618 
