Savvy Synergy: Hospitality Design Group & White Good

The Hospitality Design Group Names White Good as Agency of Record

LANCASTER, PA., February 9, 2017– The Hospitality Design Group, comprising HD Expo, Hospitality Design (HD) magazine, HD CitySCENE events, HD NextGen Forum, HD Summit, HD Awards and the HD Platinum Circle Awards, has named Lancaster, PA-based White Good as agency of record. Owned by Emerald Expositions, the Hospitality Design Group, through its various platforms, brings design inspiration, dynamic content and exceptional experiences to hospitality design professionals globally.

“The HD Expo, a key component of the portfolio of the Hospitality Design Group, is the nexus of thought leadership, inspired programming, innovative products, networking and engagement for the hospitality design industry,” said Sherry Qualls, president, White Good. “We are honored and excited to be a part of building awareness for the event as well as elevating and connecting all of the Hospitality Design platforms.”

White Good will handle strategic marketing initiatives, content development and public relations for the Hospitality Design Group, collaborating with Stacy Shoemaker Rauen, editor in chief, HD magazine and spokesperson for the brand. Together, with the HD Expo team, the HD platforms connect designers, architects, purchasers, restaurateurs, hotel developers and brand executives, and manufacturers.

“We look forward to continuing the impact of the Hospitality Design Group, the insightful authority and connector for our industry, with the help of White Good,” said Shoemaker Rauen. HD Expo group show director Liz Sommerville added, “We’re pleased to have White Good working with the Hospitality Design team, to escalate awareness of the unique insights, compelling programs and rich content coming out of the HD Expo. We are poised for an amazing event.”

About Hospitality Design
The Hospitality Design Group, part of Emerald Expositions, comprises a portfolio of platforms including Hospitality Design magazine, HD Expo, HD CitySCENE events, HD NextGen Forum, HD Summit, HD Awards and the HD Platinum Circle Awards. HD Expo, the preeminent industry tradeshow and conference, taking place May 3-5, 2017 in Las Vegas, attracts the world’s most talented and sought after network of interior designers, architects, hoteliers and brand executives, restaurateurs, purchasers and manufacturers: true leaders, creative risk-takers and innovators who make an impact in the industry. For more information, visit or

About White Good
A member of the American Association of Advertising Agencies, White Good is a fully integrated marketing communication agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit

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