Jennifer Brown, White Good & Co.’s Senior Art Director, recently participated in a 4-H Youth Development Apprenticeship Program at Penn State University. The program paired Marketing and Communications professionals with teenagers aspiring to one day enter the Marketing field.

The four teams, cleverly named Cyan, Magenta, Yellow and Black (CMYK) were tasked with creating a print campaign for the Penn State College of Earth and Mineral Sciences Museum. The teams were asked to write, design and present their campaign to a panel of judges. The campaign was intended to entice teenagers to visit the Museum.

Jennifer was a professional representative for her group, Cyan, acting as Art Director and Photographer. In addition to increasing traffic to the museum, Brown’s team decided to use the museum as a recruiting tool for the Earth and Mineral Sciences College at PSU. At the end of the program, Brown’s group was named the winner by the judges and client, and ultimately awarded the business!