Baldwin Hardware, leader in architectural and decorative hardware for the home, recently hosted an event for designers and architects at the newly opened Gracious Home Chelsea in NYC. The venue spans a full block and features “a dizzying selection of beautiful and practical home goods,” including those from Baldwin, a client of White Good & Co. Adv. In addition to the A&D community, who spent part of the evening in a Baldwin-created CEU program, a representative from Elle Décor viewed new levers and spoke with company founder Severin Fayerman. 

Severin Fayerman, a native of Poland, was held prisoner in several concentration camps during World War II. After the war, Severin immigrated to the US with his family. Only one year after arriving in the country, Severin and his father co-founded what was to become Baldwin Hardware.

White Good & Co. hopes to continue telling Severin’s story in 2010 via a tour with select media.