Natuzzi opened its doors to furnishings retailers, media and designers for the 100th Annual High Point Furniture Market on April 25-29. In addition to celebrating its 100th Anniversary, the Market kicked off Pasquale Natuzzi’s 50th Anniversary in business as well as marked the 10th year since the building of his iconic “Ship” showroom in High Point. White Good & Co. Advertising attended the Market to meet with retailers and media presenting Natuzzi’s 2009 Spring Collection.

A mixture of “moods” from Nature Inspiration, Metropolitan Expressions and Memory Style was on display. Using striking organic colors inspired by a back to nature approach to design, Natuzzi Italy introduced the Wave  sectional. Taking a back to basics approach, Natuzzi Italy dressed signature models in new coverings, giving them an updated, yet nostalgic feel.

Despite reports of down attendance, The Natuzzi Showroom enjoyed steady traffic. Retailers were especially motivated by the enhanced Natuzzi Italy Quick Ship Program.