Cutting-edge technology, exquisite design and diverse trends. Attendees to the American Institute of Architects’ 2009 National Convention found all this and more at the Pavilion of Spain. The pavilion was located in San Francisco’s Moscone Convention Center, April 30-May 2. White Good & Co. Advertising attended to handle public relations efforts for the show.

In conceptualizing the design of the pavilion, Tile of Spain centered on four identified architectural goals and how they could be realized through innovative product from Tile of Spain: Realizing the Architects Personal Vision, Realizing the Architects Environmental Goals, Realizing a New Direction for Commercial Architects, and Realizing New Architectural Frontiers.

Tile of Spain branded manufacturers exhibiting at the show included Inalco, TAU Ceramica, Porcelanosa, Ceramica Mayor, Vives Azulejos y Gres, Natucer and Ceramica Decorativa.