White Goodies, Danielle Floyd and Kelly Seipe, were selected to attend the 24th annual Institute of Advanced Advertising Studies program. The client this year was the United Way of Southeastern Pennsylvania. The group was divided into four separate “agencies” and each agency was challenged to create a viable marketing and communications plan for the United Way based on the non-profit’s limited budget and marketing goals. The intensive program required Floyd and Seipe to travel to Philadelphia several times per week to participate in the lectures and group planning sessions.

At the close of the program, each agency presented their campaign to the client as well as a panel of judges. The “Swell” agency was named the winning shop. Danielle Floyd headed up the public relations activities outlined in the agency’s campaign. The client plans to adopt some of the ideas that were presented by each agency for future marketing and communications efforts.

Congratulations to both Danielle and Kelly!