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30 Years of Reinvention Keeps us Relevant

Three decades dedicated to the furnishings, decorative finishes and building products industries has meant 30 years of constant reinvention, adaptation and adjustment. Just as clients and customers have changed, so has White Good. Most recently, a fresh new look and brand-building strategy was announced in January, marking the beginning of a landmark year. Along with a revitalized image, the Agency has relocated its office to the DePaul Arts Building and has expanded its client roster. “Our agency personality has changed tremendously over the past year, and for the better.  It was time to evolve our brand to fit the new, youthful, and fresh attitude that defines us as an agency,” explains Sherry Qualls, President & CEO.

An Eye to the Future

Moving forward, White Good looks to continue to capitalize on recent changes in the marketing industry. Traditional rules of “engagement” no longer apply.  Instead, a plethora of new digital platforms, coupled with fractionalized broadcast options and interactive print and promotional approaches are giving customers completely different ways to connect with brands and messages. As a leading player in a niche industry, it is the Agency’s goal to foster these connections, while getting to know its clients customers better than the clients do.

“Understanding how to create customer connections is key to our relevancy,” explains Qualls. “If we didn’t reinvent ourselves to lead as well as embrace this changing landscape, we would not be serving our clients or their customers.”